for cleantech leaders

The early 2000s saw a cleantech boom when VC funding tripled from $2.3 billion to over $7 billion. However, the industry has seen busts, then booms, then whatever, due to the vagaries of energy prices, government subsidies, and awareness of the effects of climate change.

market research

Understanding your addressable market, client needs and the competitive landscape is a challenge in the nascent markets in which many cleantech companies operate. We can help you overcome those roadblocks through:

  • Industry research
  • Prospect/customer interviews
  • Competitive landscape & win-loss analyses
  • Customer needs analysis
  • SWOT workshops

marketing strategy

We can help you take a step back, review your strategy, your capabilities, and develop a roadmap to take you where you need be. In the process, we can bring your operation efficiencies and cost savings.

  • Ideal Customer Profile development
  • Marketing and campaign planning & implementation
  • Roadmap and strategy definition

content marketing

Developing and projecting your brand requires content that attracts, engages and educates your potential buyers. Apply what we’ve learned about your market to content that will help buyers make decisions and trust your brand.

  • Customer success stories
  • Educational webcasts
  • Solution profiles

latest insights

  • Sustainability & Growth: Can You Have Both?
    Is sustainability the enemy of growth? Depending on your personal ethos, you may respond, “Obviously, yes” or “Of course not.” Unfortunately, sustainability has become a buzzword, even one with political overtones. So, let’s dig into the definitions and whether they can co-exist.
  • Opportunities & Challenges: Six EV Charging Business Models
    EV charging operators run the gamut from publicly owned hosts to businesses that are built to profit on their services to EV owners. Knowing their opportunities and challenges is key serving them.
  • Where to Site EV Charging? Eight Factors.
    Charge Point Operators have a lot to think about when determining where to place a charging station, particularly as many EV customers are new to the practice of charging on the road. This post identifies eight considerations.